Methodology

Boiler plate solutions are a measurement of minimum standards of practice in any industry. Telefocusing encourages breaking the ceiling on the standards. We refer to this contribution as bench-breaking a creative choice rather than benchmarking.

Based on your directives, work order, and bench-breaking qualifiers your program will be customized to ensure relevant collection, reporting, and analysis. Final perceptions and analysis will highlight products and services your customers and prospects will be happy to buy.

Qualitative and Quantitative information will be delivered to you in your reporting preferences. Information will be available in a variety of formats, from formal presentations to bi-monthly written reports or weekly informal updates.

Recommended Work Order

1. Identify customer and prospect segmentation based on bench breaking qualifiers
2. Prioritize languages and demographics
3. Create Open Ended Collection Forms for a creative variety of audio and electronic files
4. Create and submit a blend of random and routine schedules for real time and pre-recorded audio files
5. Conduct Internet and periodical research as needed for validation and or inspiration
6. Creativity. Creativity involves the ability to come up with new and different viewpoints on a subject.
7. All words, emotions and actions are treated with the highest respect while hearing, scanning, listening, collecting, and analyzing.
8. All analysis will be accompanied with respective audio or electronic files and 5w documentation

5Ws:

WhoWhat WhyWhere Where

This finished intelligence will tell you how your customers and prospects are thinking and behaving VS. what traditional focus groups would like to think how your customers and future customers will behave under controlled circumstances.